In this guest post written for self-service ad platform iSocket, I provide a quick run-through of quality score and explain why advertisers need to pay attention to it in order to maximize their campaign spend. The purpose of the article is to illustrate the inner workings of Google’s hybrid auction system. Additionally, readers will understand the most important component to raising quality score using the formula that Google uses to assess CPC and ad rank. Here is a small excerpt:
This rule of relevancy and attention to detail is the secret sauce behind the billions that flow through AdWords each month and the foundation that it’s all built on is a hybrid auction system and a strong emphasis on what Google calls quality score and ad rank. There’s not a whole lot of real-world information on how all of this works within AdWords, so I’ve decided to explain some things I’ve figured out with the ridiculous amount of time I’ve spent using the system.
You can catch the rest of the post here.