Digital Advertising On The Rise
Did you know that 272 million people are online in North America? Out of 272 million of these people, 97% of them will use the internet to find products and services online. If digital advertising has not become a key component of your advertising spend, now is the time to begin.
Traditional forms of advertising are slowly beginning to make way as more advertisers are beginning to grow increasingly comfortable with the control, reach, and ROI they get with digital advertising campaigns. In fact, Forrester Research Group estimated digital advertising will command 21% of all advertising spend by 2014.
There is an unprecedented level of precision-targeting that has allowed so many savvy digital advertisers to succeed. Using some of the world’s most sophisticated technology, we have the ability to identify and target our clients’ most ideal consumers. Online platforms like Google AdWords & Microsoft adCenter allow us to generate powerful campaigns to drive qualified leads to our clients’ websites, bring more foot traffic to their brick and mortar stores, and gather emails for newsletters. What’s more is that with a click of a button, we have access to instant reports of our campaign’s online performance and learn what works and what doesn’t.
Without any search engine optimization work, there’s no denying that your online business still has the potential to thrive. Prospective customers may still be able to find your website – sometimes. The thought that should be troubling is that however many people are searching for exactly what you have to offer (and hopefully your product or service is better than your competitors), if you’re not within the first 1-2 pages of Google’s search results, then your business is out of your prospective customer’s consideration set… These searchers – whose numbers can range from a dozen to hundreds of thousands – could have discovered the value of your product or service. Instead, the aggravating fact remains that these prospective customers never know your business even existed.
Google and Bing service billions of search queries daily. Many of them are consumers searching for exactly what you have to offer. Using Google AdWords and Microsoft adCenter, you have the ability to get your advertisement on the first page of Google within fifteen minutes. Stop and think about that for a second. It used to be that no matter how good your product was, there was no way it could get the top level of exposure it needed. Now, your advertisement can be the first thing a potential customer sees when she types in the keyword relevant to your product. Neither Google or Bing cares whether you’re Coca Cola or Joe Schmoe. Therefore, you’d better make sure you have a great product. You’d better make sure you deliver a great user experience. Because using AdWords and adCenter, there’s no question that you’ll be getting qualified visitors. The question then shifts to your ability to make the sale once the visitor gets there.
Because users are recorded to spend only 5% of their time on the web in search engines, it becomes a necessity to reach consumers through other channels. There is a misguided perception that display advertising is only effective when it comes to building brand awareness. Our contention is that not only does display advertising offer significant branding value, but that it can be even more effective than search for direct-response objectives . Through the use of strategic acquisitions of guaranteed ad inventory or by purchasing ad space through real time bidding, we utilize in full the sophisticated technology of platforms like Google AdWords to deliver the highest impact campaigns that generate sales and make brands famous.
Request a Free Consultation
Call today for a free consultation. We will use this opportunity to discuss your online marketing challenges. For all new advertisers, we will provide a free $100 Google AdWords coupon whether or not you decide to go with us.
There are too many agencies providing vanilla solutions to complex problems that need to be customized. At Longview Sources, we take a proactive approach to develop a unique strategy that works.